Contents of the PPS Telephone Riches Master Manual
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MANUAL CONTENTS
This Manual is essential reading if you wish to succeed. Here are just a few topics covered in the 500 pages plus of this valuable manual.
Background- The Premium Rate industry. Who's in it and what's on offer.
- The future potential of the premium rate market.
- Which services do people call?
- ICSTIS the UK industry regulator determines which services you can operate.
- With International services the world is your oyster!
back to topThe Services The wide ranges of different types of telephone services are examined in detail:
- Information, Marketing, Entertainment, Live services.
- What makes a successful service.
- Specialised information is the big seller.
- Little known services which can bring big profits to your lines.
- How to identify the profit potential of a new service.
back to topGetting Started
- How to become an Information Provider.
- How to be profitable, working only a few hours a week.
- Simple steps you must follow to guarantee your success.
- How to launch a profitable service for just a few pounds.
- How to avoid the mistakes which have destroyed too many information providers.
back to topSelecting a Service Bureau Unless you wish to invest thousands of pounds in lines and equipment you will have to use a Service Bureau. Selecting the right Bureau can make or break you.
- What is a Service Bureau?
- Key advantages of using a Service Bureau.
- Selecting the right Service Bureau.
- What services must the bureau provide?
- What should you be paying the bureau?
- Crucial questions to ask before you contract with a bureau.
back to topAnalysing the Services We review the most popular services ranging from horse racing tips to medical advice. We identify the ones which are easy to sell and produce a huge profit - plus the little known services that can earn you a small fortune. We tell you how to chose the right type of service for YOU to operate.
- Just one good idea can make you a million.
- Turn your know-how into instant cash - use your speaking or writing ability to create a very profitable information service.
- Live services produce fantastic returns.
- Operate a live teleconferencing teach-in and earn over ONE THOUSAND POUNDS AN HOUR!
- There is one service - which you can copy - which has succeeded even through the worst economic times in the last 15 years.
- Use your service to promote other services and generate huge back-end profits.
- How to decide on the optimum call rate for your services. Are you charging too little? Did you know that increasing your call charges can often increase your call volume!
back to topCreating a Successful Service To make money in the premium rate industry, YOU MUST:
- create the right service
- offer it to the right market
- with the right message, and
- at the right price.
back to topFirst create a Great Service.. This is probably the most important factor to decide upon. You either have a good idea for a service, or you don't. If the service is poor, or unsuitable for delivery over the phone, drop it, and consider another one. In the manual we discuss:
- the telephone services with the greatest potential
- mass market services, and why they may not suit you
- niche services, small but highly profitable
- which services are currently breaking the records
- how to develop your own services
- avoid poor services - with so many possibilities, why promote a loser.
back to topSecond, you must build traffic.. Once you have created your service you must now attract the callers. There are hundreds, if not thousands of books on marketing, but very few which can tell you how to promote telephone services successfully. We at PPS have spent 15 years learning the hard way, by trial and error. Fortunately you won't have to do that! The Manual covers all the most effective methods for building traffic.
back to topPromoting Your Services In the Premium Rate Industry the right promotion is the key to your success.
- We tell you how and where to spend your advertising budget to get maximum returns.
- You'll discover how to build targeted traffic in the most cost effective ways possible.
- Plus several ways to generate traffic to your service using FREE advertising techniques which are probably the most effective ways to promote your service - free or paid!
back to topYou will learn:
- How to identify & target your potential callers.
- Where to place your advertising.
- How to make every advertising pound work hard.
- Where to find Low cost and No cost advertising!
- FREE PUBLICITY by writing and presenting powerful Press Releases.
- Create an avalanche of calls with small classified ads.
- Reinvest your income to pyramid your profits into a small fortune.
- Use distress ad space to cut your ad cost by up to 60%.
- Generate thousands of calls a day using scratch cards and competitions.
back to topHow to use exciting new methods of reaching customers at very little cost: Internet, E-mail, Fax-on-demand, Autoresponders, Fax Broadcast, Voice mail Newsletters.
- How small businesses can use Premium Rate services to cover their advertising costs.
- How mail order companies have doubled their profits by using Premium Rate services.
- Simple techniques to quickly have hundreds of people calling your service every day.
- Cards, leaflets & Inserts - effective low cost promotions.
- Joint Promotions, the no-cost, no-risk way to massive telephone profits.
- Endorsement Promotions which can generate TEN TIMES the normal response, for little or NO COST!
back to topDirect Mail
- One and two step advertising. We explain which one works best and where.
- How to develop a 'back-end' product which will skyrocket your profits.
- Media Partners. How to arrange joint promotions and get all your advertising FREE!
- Use Customer databases to explode your profits.
back to topCreating Successful Adverts You will learn how to write 'killer' copy that will keep your telephone services constantly busy. Learn:
- How to get Your Ads Read, Understood and Acted Upon!
- The 12 most effective headlines to capture your readers' attention and make them call your numbers.
- Magic words to increase calls; words proven to be effective in direct response marketing.
- How to avoid the Tragic words which kill response.
- Which ads work and which don't!
- How to write highly profitable ads which dramatically improve your call rates.
- How to pinpoint the best media to place your adverts.
back to topMonitoring Your Adverts
- Monitoring Adverts - a Key Element to your Success!
- Learn how to monitor each advert so you know which ones are working and which are not. Then use those that work and cancel those that don't!
- How to pre-test your adverts for just a few pounds - before you spend big money on them.
- Identify the profitable adverts and media.
- Cheap ads are seldom a bargain.
- Testing strategies for the various media.
- Common reasons for advert failures and how to correct them.
- Continuing a winning run.
back to topIndustry Regulation Understanding the ICSTIS Code of Practice as it applies to your services. Failure to do so could put you out of business.
Which services are allowed, which ones are prohibited. How much can you charge for your service - 25p. 50p. £1.00 or even £1.50 a minute. Why the very profitable LIVE SERVICES are so tightly controlled!
